Apply to Market Insiders 🚀

Smarter Moves, Better Results. 

Helping Florida Realtors read the market, win better listings, and earn referrals without asking.

Apply to Join Market Insiders 🚀

Smarter Moves,
Better Results. 

Helping Florida Realtors understand the market, focus their business,
and attract their dream clients.

Become a Market Insider 👍

Most agents plateau below where they belong. 🥵

You're capable. You're putting in the work. But you feel the gap between where you are and where the top agents operate.

Their clients listen, follow their advice, and send referrals without being asked.

You want that, and you're probably closer than you think.

💡 The agents who get there aren't working more. They know their market cold, they know who they serve, and they built a business around it.

🤝 Two ways we can work together:

For the Northeast Florida Realtor ready to become the local market authority.

Group market coaching that makes you the most informed agent in the room. You get local market clarity, confidence to explain it, and support when clients ask hard questions.

Limited to 150 members per market. Now accepting applications.

Apply to Join Market Insiders 🚀

For the producing agent ready to build a business around the clients they actually want. 

A 9-week small-group program capped at 5 agents. Design your business around your dream clients, build the expertise to serve them at the top level, and attract more of them.

Coming 2027 🗓️

Planning an event and need a speaker? 🎤 

Book me to provide a market update, tactical training, or keynote speech.

Submit speaking request today 📥

Real results. Real agents. Real growth. 🫶

What Northeast Florida Realtors say after their clients started treating them like the expert:

"I love how you make the data meaningful and helpful for us to use in dialogue with buyers, sellers and prospects.  

I even used a statistic [from your coaching] with a stager yesterday. I asked her to come preview a home that belongs to a bachelor. I told her the client is resistant to spending money on staging. However, like houses attract like buyers.  And knowing that single men are the smallest category of buyers, including first time buyers, that we should furnish the house more for married couples and/or single females which comprise the majority of buyers according to NARs Profile of Buyers and Sellers for 2024.

I certainly did not expect to have added that information to the conversation!!  You truly add value. There are not too many people who can claim that."

Angela Walker
Engel & Völkers First Coast
26+ Years of Real Estate Experience

All Brokerages Welcome! 💪

We're broker agnostic. Our coaching clients come from a wide range of brokerages.
No matter your brand, we help you stand out with data-driven insights and confident client conversations.

Dr. Alex Stewart of The Market Distillery

Hi! 👋 I'm Dr. Alex Stewart.

I spent 8 years as a mortgage banker in Northeast Florida. I watched good agents hit walls with clients when the questions started getting hard. 

"How's the market? Is now the right time to move? What do you expect will happen?"

And scripting didn't solve the problem because clients can sniff out a canned response. Realtors need to understand and explain the market in ways their clients can understand.

I built The Market Distillery to do just that. Real local data, clear frameworks, and coaching that changes how you show up in client conversations.

Today I work with Florida Realtors who want to know their market cold, explain it simply, and earn the trust that wins better clients. I specialize in Northeast Florida and speak to brokerages and associations across the state. If that sounds like you, you're in the right place. 🎯

Learn more about me ➡️

My latest insights to help you read the market and lead the conversation:

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Do you have more questions? 🙋‍♀️

Here's answers to our most common questions: